Sustainable Design and Greenwashing

As someone with a degree in sustainable interior design, I've witnessed firsthand how it differs from traditional design, not just in aesthetics but in its deeper impact on the environment and human health.

Sustainable design focuses on materials that are renewable, recycled, or non-toxic, unlike traditional design, which may prioritize cost or appearance over environmental impact. Sustainable materials like bamboo, cork, and natural wool are commonly used to reduce the carbon footprint of a space, while traditional materials may affect indoor air quality. Additionally, sustainable design ensures that products are safe for humans by utilizing non-toxic finishes and hypoallergenic textiles.

While traditional interior design often overlooks the long-term environmental or health implications of materials, sustainable design demands transparency and accountability. Designers in this field must work with manufacturers who follow ethical practices, ensuring that what’s promised is actually delivered.

Designing sustainably requires professional integrity. I worked for a construction company and was tasked with researching two flooring options. One product was marketed as "eco-friendly," but after digging deeper, I found that no one could explain (or even name) the ‘sustainable’ materials that made the product green. This is known as greenwashing, and it's not only misleading but also (in many cases) illegal. That moment reminded me how crucial it is to push for transparency and honesty when selecting finishes for a space.

Ultimately, sustainable interior design isn’t just about aesthetics—it’s about creating healthier, more environmentally responsible spaces. For designers, it’s our responsibility to make informed, ethical choices that benefit both our clients and the planet.